Data-driven analysis of Amazon marketplace trends, algorithm changes, and brand strategy. Distilled from leading industry sources so you don't have to read a hundred blogs.
750,000 sellers vanished from Amazon since 2021. The conventional wisdom says that's bad news. The data tells a completely different story.
COSMO, Rufus, and the quiet revolution that made keyword stuffing obsolete. Here's what actually drives rankings in 2026.
Amazon captured 54% of US beauty e-commerce in 2025. For brands still on the fence about the platform, the window is closing fast.